Stop the scroll. Start converting with Meta Ads that actually perform.

For most UK businesses, a minimum of £500–£1,000/month in ad spend gives Meta's algorithm enough data to exit the learning phase and optimise effectively. Ecommerce accounts targeting national audiences typically need £1,500–£3,000/month to achieve meaningful scale. Competitive verticals (insurance, legal, property) may need more. We advise on the right starting budget for your market in the free strategy call — and we work with budgets most Meta agencies will not touch.

Meta campaigns typically enter a 'learning phase' for the first 7–14 days while the algorithm builds audience signal. Most accounts generate initial leads or sales within the first two weeks. The first four to eight weeks are an optimisation period — creative is tested, audiences refined, and bidding stabilised. Meaningful performance benchmarks are usually clear by week six to eight.

Google Search captures existing demand — people actively searching for what you offer. Meta creates and converts demand — reaching people based on who they are and what they care about, before they search. Both are valuable but work differently. Google is stronger for high-intent, bottom-of-funnel capture; Meta is stronger for brand building, reaching cold audiences at scale, and retargeting warm traffic. Many of our best-performing clients run both through AdSpark®.

AdSpark® Meta management covers end-to-end campaign delivery: initial audit, conversion tracking setup (Pixel and CAPI), audience architecture, creative strategy, ad production (copy and direction), campaign build, launch, weekly optimisation and monthly reporting. We handle everything except your product knowledge — which we extract in onboarding.

No, but budget directly affects how quickly the algorithm learns and how many audiences you can test simultaneously. From £500/month ad spend, a tightly focused single-objective campaign targeting one audience can generate positive returns — particularly for local businesses or niche products. We are transparent about what is achievable at each budget level rather than overpromising.

The Conversions API (CAPI) is a server-side connection between your website and Meta's ad platform that sends conversion data directly — bypassing browser-based tracking that iOS privacy changes have degraded. Accounts without CAPI implementation typically lose 30–60% of conversion visibility, which means Meta's bidding algorithm is flying partially blind. We install and verify CAPI as standard on all new accounts.

Yes — Meta Ads Manager runs both platforms through a single interface. We manage placements across Facebook feed, Instagram feed, Stories, Reels, Messenger and the Audience Network. Placement strategy varies by objective and audience: Reels and Stories outperform for brand awareness; feed placements typically drive stronger direct-response results. We allocate budget by placement based on your account data, not assumptions.

Rolling monthly. We do not lock clients into long-term contracts. AdSpark® Meta Ads management runs month-to-month — you stay because the results justify it, not because you are contractually obligated. We do ask for a minimum initial period (typically three months) to allow enough time to exit the learning phase and make meaningful optimisations, but there is no penalty for leaving after that.