Paid advertising for trades
Ads that generate calls, not just clicks.
AdSpark runs Google Ads, Meta Ads and LinkedIn Ads for UK trade and service businesses — fully managed campaigns where every pound of budget is accountable and every lead is tracked.
Ad channels
Every channel, managed properly.
No wasted budget.
Google Search Ads
Appear at the top of Google for high-intent searches — emergency plumber, MOT near me, electrician near me. Pay only per click.
→Google Local Services Ads
Pay-per-lead ads with the Google Guaranteed badge — appearing above standard search results and above regular Google Ads.
→Meta (Facebook & Instagram) Ads
Awareness and retargeting campaigns on Facebook and Instagram — reaching local customers with interest and demographic targeting.
→Microsoft Ads (Bing)
Lower average CPCs than Google with a professional demographic skew. The overlooked paid search channel — and profitable for it.
→Reddit Ads
Reach niche communities through subreddit targeting. 20M+ UK monthly users, highly specific audiences, less advertiser competition.
→LinkedIn Ads
Target by job title, seniority, company and industry. The only platform that reaches B2B decision-makers with genuine professional precision.
→YouTube Ads
Reach 35M+ UK monthly viewers with TrueView video ads — you only pay when someone watches 30 seconds or engages with your ad.
→Retargeting Campaigns
Re-engage website visitors who didn't enquire first time. Retargeted audiences convert at up to 70% higher rates than cold traffic.
→Ad Landing Pages
Dedicated landing pages built for conversion — not your homepage. Campaign-specific pages convert 3–5× better than generic pages.
→How AdSpark works
Ads that are accountable from day one.
Most trade businesses that have tried Google Ads before wasted money because the campaigns weren't set up for their specific services and area. AdSpark is different — we track every lead, optimise based on what converts and report in plain English.
The real problem
Most ad budgets are working against you — not for you.
The average UK SME running Google Ads without specialist management wastes 40–60% of their budget on irrelevant clicks. You're paying to appear — not to convert. AdSpark exists to fix that.
- Broad match keywords eating budget
- Traffic sent to homepage, not landing page
- No call tracking — leads invisible
- Competitors' brand terms draining spend
- Exact + phrase match with negative keyword lists
- Dedicated landing pages for every campaign
- Every call and form submission tracked
- Monthly plain-English reporting
Ads by industry
Campaigns designed around
how customers search for your industry.
Plumbers & Heating
Emergency plumber, boiler repair and gas engineer searches — targeting the highest-intent, highest-converting queries.
Electricians
EV charger installation, consumer unit and NICEIC electrician searches — capturing customers ready to hire.
Mechanics & Garages
MOT near me, car service and diagnostic searches — filling appointment slots with local motorists.
Cleaners
Domestic cleaner, end of tenancy and commercial cleaning ads — targeting customers searching for a regular service.
Plasterers & Builders
Local trade searches for plastering, rendering, dry lining and general building work.
Salons & Wellness
Facebook and Instagram ads for hair, beauty and wellness businesses reaching local customers where they browse.
FAQs
Questions about AdSpark.
How much should I spend on Google Ads?
For most trade businesses, a minimum of £500–£800 per month in ad spend generates enough data to optimise effectively. Lower budgets are possible in less competitive areas. We advise on the right budget based on your market during the free audit.
Do I need a landing page or can AdSpark use my existing website?
We build dedicated landing pages for each campaign as standard. Generic homepage traffic converts significantly worse than purpose-built pages — and the cost of building them is quickly recovered in better conversion rates.
How quickly will I see results?
Google Search Ads can generate enquiries within the first week. The first 2–4 weeks involve optimisation as we gather data on which keywords and ads convert best — this is normal and expected.
Can you take over an existing Google Ads account?
Yes. We audit existing accounts, identify what's wasting budget and restructure campaigns for better performance before taking over management.
How do I know what my ads are generating?
We set up call tracking and form submission tracking so every lead is attributed to its source. Monthly reports show exactly what your budget generated — calls, form fills and their cost per lead.
Are there long-term contracts?
No. AdSpark operates on a rolling monthly basis. We're confident in the results we deliver and don't need to lock clients in to keep them.
The cost of inaction
What unmanaged ad spend is really costing your business
Running Google or Meta ads without active management isn't neutral — it's actively wasteful. Budget that should be generating leads is funding poor placements, wrong audiences, and campaigns that haven't been optimised in months.
Financial risk
Industry research consistently shows 45–60% of unmanaged ad spend is wasted on irrelevant clicks, poor placements and untargeted audiences. On a £1,000/month budget, that's up to £7,200 per year funding clicks that never convert — money a well-managed account would be turning into booked jobs.
Platform compliance risk
Google Ads and Meta both have strict policies around ad content, landing pages and business verification. Policy violations can result in account suspension — meaning your entire ad account is frozen, often with no advance warning. Recovery can take weeks and requires formal review.
Competitive risk
Competitors with managed, optimised campaigns can bid on your brand name, appear above you for your core keywords, and gradually capture the market share your budget should be defending. Unmanaged accounts lose quality score over time — meaning you pay more per click than a well-managed competitor.
Let's find out if your ad budget is working as hard as it should.
Free ad audit for existing campaigns, or a strategy call for businesses starting from scratch. No obligation, no jargon.