Reach 57 million UK viewers with video ads that actually convert.

YouTube ads operate on a cost-per-view (CPV) model for TrueView formats, with typical UK CPVs ranging from £0.01 to £0.05 depending on audience targeting and creative quality. For most campaigns, a minimum ad spend of £500–£1,000/month allows enough data to optimise effectively. Highly competitive B2B audiences or broad national awareness campaigns typically start at £1,500–£3,000/month in media spend.

There are six main YouTube ad formats: skippable in-stream ads (TrueView, skippable after 5 seconds, charged per view), non-skippable in-stream ads (15 seconds, CPM-based), bumper ads (6-second non-skippable, CPM), in-feed video ads (appear in search results and the homepage feed), YouTube Shorts ads (vertical video, under 60 seconds), and outstream ads (shown on partner sites outside YouTube). Each format suits different campaign objectives — we recommend the right mix based on your goals.

Yes — YouTube is a video platform, so you need video creative. We manage video production end-to-end as part of our service, including scripting, filming coordination and editing to spec. If you already have video assets (brand films, product demos, testimonials), we can repurpose and cut them into platform-optimised formats. Creative quality is the single biggest variable in YouTube ad performance, so we treat it as a core deliverable, not an add-on.

YouTube campaigns run through Google Ads and leverage Google's full audience infrastructure. Targeting options include demographics (age, gender, household income), interest-based audiences, life events, custom intent audiences built from search keywords, customer match lists, remarketing to your website visitors, and placement targeting — including specific YouTube channels and videos. We typically layer multiple signals to narrow reach and reduce wasted spend.

Yes. YouTube allows placement targeting by specific channel or video URL. This means your ad can appear before someone watches a competitor's content — a high-intent moment when they are already in your category. We use this tactically as part of a broader audience strategy rather than as a sole targeting method, since it typically reaches smaller but highly relevant audiences.

We configure GA4, Google Ads conversion tracking and (where applicable) brand lift surveys to measure the full impact of your campaigns. Key metrics we report on include: cost per view (CPV), view-through rate, unskip rate at 5 seconds, click-through rate, view-through conversions (people who watched your ad and later converted), and direct conversions from clicks. Monthly reports are in plain English — what happened, what it cost, and what we're doing next.

Once creative assets are approved and the Google Ads account is configured, campaigns typically launch within 48 hours. If video production is required, the timeline depends on the complexity of the creative — short-form content and repurposed assets can be turned around in 5–7 working days. We give you a clear production and launch schedule at the start of every engagement.

Yes, and it is one of the most cost-effective brand-building channels available to SMEs. The CPV model means you only pay for genuine views, and YouTube's targeting prevents waste by showing your ad only to relevant audiences. Businesses with a clear proposition, a defined target audience and at least £500–£750/month in ad budget can see measurable results. We offer flexible monthly management with no long lock-in contracts, making YouTube accessible without enterprise-level commitment.