Software for hotels and B&Bs
Business software that helps hotels increase direct bookings and guest loyalty.
Fusion Flow gives hotels, boutique properties and B&Bs a Zoho-powered system for managing direct booking enquiries, guest records, loyalty automation and group booking pipelines — reducing OTA dependency and improving guest retention.
Why hotels and B&Bs choose Fusion Flow
The problem
What's holding most
hotels and B&Bs back.
Too dependent on OTA commission
Hotels paying 15–25% commission on every Booking.com or Expedia reservation can significantly improve margin by converting guests to direct bookings on their next stay.
No guest database for direct marketing
Without a CRM built from past stays, every marketing message is sent to a rented audience — and the relationship ends at checkout.
Corporate and group bookings not managed systematically
Group booking enquiries that aren't followed up within hours are lost to hotels with a faster process. Corporate accounts not nurtured drift to competitors.
Guests not asked for reviews at the right moment
Review count and recency directly affect where a property ranks on TripAdvisor and Google. An automated post-stay review request dramatically increases review volume.
What's included
Everything in your
Fusion Flow setup.
Guest CRM
Every guest with their stay history, room preferences, dietary notes and contact details in one searchable record.
Direct Booking Pipeline
Track direct enquiries from initial contact through availability check, quote and confirmed reservation — with automated follow-up.
Corporate Account Management
Manage corporate accounts with negotiated rate tracking, booking history and proactive relationship communication.
Return Guest Automation
Automated messages to past guests with personalised offers and stay reminders — converting OTA guests to direct bookers.
Review Generation
Post-stay review requests sent automatically — directing satisfied guests to Google and TripAdvisor at the right moment.
Email Marketing
Seasonal campaigns, exclusive direct booking offers and event promotions sent to your full guest database.
Get started
Set up in minutes —
or we'll do it for you.
Register your free Zoho trial
Start a free 15-day Zoho trial — no credit card, no commitment. Access the full platform immediately and configure it to your workflow, or follow our industry setup guides. Reach out any time if you have questions.
Start free Zoho trial (UK & EU) →- 15-day free trial, no credit card needed
- Full Zoho One suite — 45+ apps included
- Upgrade to a paid plan only when you're ready
- Based in the US? Sign up here →
Let us configure it for you
As authorised Zoho Partners, our team will configure Zoho precisely to your business — workflows, automations, pipelines and data migration all handled by us. Most businesses are live within 1–2 weeks.
Talk to our Zoho team →- Discovery call
- Configuration
- Data migration
- Training
- Go live & support
FAQs
Questions about Fusion Flow
for hotels and B&Bs.
Does this replace our property management system?
No — Fusion Flow works alongside your PMS (like Mews, Opera or RoomKey). It adds guest CRM, loyalty automation and marketing communications that PMS systems don't handle well.
Can it integrate with our booking engine for direct reservation data?
We configure data capture from your direct booking enquiry form to build guest records automatically — no manual entry needed.
Can it manage group and event bookings separately?
Yes. We configure a separate pipeline for group bookings, weddings and corporate events with appropriate follow-up sequences and invoicing.
How long does setup take?
Most hotels and B&Bs are live within 2–3 weeks, including guest data migration and team training.
How much does Zoho One cost?
Zoho One gives you the full suite of 45+ integrated business applications for around £37–£45 per user per month (depending on your plan and number of users). This includes a professional mailbox on your own domain — meaning most businesses can remove their Google Workspace or Microsoft 365 licence costs entirely. If your requirements are more specific, individual Zoho apps are available on free or lower-cost tiers. Most businesses find Zoho One extraordinary value compared to running separate tools for CRM, email, billing, documents and project management. Talk to our Zoho team to find the right plan for your business.
What's included in Zoho One?
Zoho One is an operating system for your entire business — 45+ fully integrated applications at one price. Here's what's included:
All apps are connected — data flows between CRM, finance, HR and support automatically. Talk to our team about how to get the most from Zoho One for your business.
Complete the picture
Software works best alongside
a great website and strong SEO.
Reduce OTA dependency and grow direct revenue.
Fusion Flow gives hotels and B&Bs a guest CRM, direct booking automation and loyalty sequences — converting OTA guests into direct regulars.